In the MotoGP, the Red Bull KTM Tech3 team does not just have to be fast on track but additionally, the communications side needs to run seamlessly and proficiently. To organise and coordinate this for the MotoGP, the Moto2 and the MotoE line-up there is another ‘team’ than the one seen in the garage. This other squad is the communications team whose roles will be examined in this ‘Insight’ to illustrate the relentless efforts of the four members to guarantee success on the track.

Before a suitcase has been packed for any member of the Tech3 team, the rider’s schedules need to be organized. This schedule certifies that the riders have a plan of action with regards to global media requests, events for sponsors, signing sessions with fans as well as structuring their busy weeks. Mathilde Poncharal is the Tech3 team’s Communications, Press Officer and she is taking care of the public relations, who efficiently handles this highly significant role and is present at every Grand Prix on the calendar. Cardinal tasks include handling all media and press enquiries, dealing directly with the sponsors and ensuring that their requests are met plus coordinating and overseeing the communications team as well as the team photographer. She handles the guest and sponsor accreditation at every round.

Team clothing must also be coordinated for the 40 members of the team. 1500 articles are distributed. This organization is done during the winter period.

The assistant press officer, Maria Pohlmann constructs the press releases. The team member creates all written text articles for the Tech3 Team, such as press releases for Red Bull KTM Tech3, all written website information as well as any other copy writing duty that requires completion. In addition, she meticulously maintains all of the social media platforms for the Tech3 Team, such as: Facebook, Twitter, Instagram, Snapchat plus YouTube and she also shoots, directs and edits all of the videos.

Another member of the Red Bull KTM Tech3 Communications Team is the web master Axel Raynal. He oversees every single aspect of the team’s website ensuring that it remains fully functional and visually appealing. The website receives thousands of views per week and the web master is required to perform media uploads, security, maintenance, updates, new features and overseeing the entire mailing system. The web master’s expertise guarantees the hugely popular website always provides the essential Tech3 information.

A series of bespoke and quality graphics need to be constructed for the guest documentation. The Tech3 team’s graphical designer Jérôme Vannesson skillfully performs this duty. His talent in the graphics department sees him creating, manipulating and overseeing all of the graphical representations for Tech3. Most significantly the designer creates the designs and layout of the MotoGP and Moto2 bikes ensuring that the spirit of the sponsors is present plus the logos are at maximum visibility. He must also create the graphics for the pit box set up, the team’s trucks, the clothing, rider’s leathers, official website, plus the press release graphics and layout, producing the best representation of the team through his dedicated work.

Every member of the communications team works as one and as a unit to guarantee that every task is undertaken proficiently. They proudly pull together to perfectly blend creativity and experience, thus covering all corners of communication for the Red Bull KTM Tech3 Team.

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